abstract!

yay! its almost the end of the semester~ =D
this week we are handing in appendix, references and abstract, i think they are pretty much links posted up for u guys to refer.
so im just gonna post up my abstract.. =p

bad english.. sorray~

The purpose of this research is to find out about the impact had on the celebrity Edison Chen after the sensational news in him and 7 female artists. The public perception also is taken into account to see the public perception towards him remained unchanged or otherwise. This research ought to be done because celebrity news is always the attraction of the readerships and it captures most of the readers’ attentions, however, publication of sensational news can actually create huge impact on Edison Chen. In this research, qualitative approach is used to obtain the results because public perception is about the huge amount of people, and their opinion on certain things. However, content analysis and survey were used to carry out the survey and to obtain the data required. The impacts that have been found out were that Edison Chen indeed had very big impact on his career as well as his personal life. Even so, the public perception was not changed even though his sensational news was being reported. To meet a more accurate data, the methodology has to be done earlier with the questions set to make sure that everything can be carry on smoothly.

thanks! happy doing and studying ppl! all the best woo hoo~